Subway, the American multi-national fast-food restaurant franchise founded in 1965, has filed two trademark applications for its name and stylized S logo, expressing its intentions to enter the metaverse and the world of non-fungible tokens (NFTs).
According to the applications, the company aims to provide:
- Virtual food and drinks;
- Retail store services featuring virtual goods;
- A virtual restaurant environment featuring home delivery services.
The news was shared earlier today via Twitter by metaverse trademark attorney Michael Kondoudis.
Subway restaurants has filed 2 trademark applications for— Mike Kondoudis (@KondoudisLaw) May 23, 2022
▶️Its stylized S logo
The applications indicate plans for
✅ Virtual foods and drinks
✅ NFT backed media
✅ Virtual restaurants with actual and virtual products#NFTs #Metaverse #Web3 #Fastfood pic.twitter.com/pcqNQutl6y
Subway is not alone in taking steps to enter the metaverse; many other food companies have as well.
Recently, Hooters, Taco Bell, KFC, Burger King, Panera Bread, McDonald’s, Wingstop, Panda Express, Tyson Foods, Carl’s Jr., and others, have already filed trademark applications to express their intentions to enter the metaverse and provide NFTs.