Sterling Jewelers, an American specialty jewelry company founded in 1910, has filed trademarks for its brands “Kay,” “Jared,” and “Zales,” suggesting its plan to enter the metaverse and non-fungible token (NFT) space.
According to trademark applications filed with the USPTO on January 25, 2023, the company intends to provide:
- Virtual goods, namely, jewelry, diamonds, precious stones, gemstones, clothing, and fashion accessories;
- Online retail store services featuring virtual goods;
- An online virtual environment for customers to wear, try on, purchase and exchange virtual goods.
Michael Kondoudis, a trademark attorney who specializes in Web3-related trademark registrations, tweeted about the filings earlier today.
This is not the first time a jewelry company has filed trademarks to ensure its entry into Web3.
Last month, Harry Winston, an American luxury jeweler and creator of Swiss watches, filed a trademark application expressing interest in NFTs and the metaverse.
Last August, Tiffany Dubin and Sotheby’s announced their first “phygital” auction devoted to artist-made jewelry accompanied by NFTs.