Harry Winston, an American luxury jeweler and creator of Swiss watches founded in 1932 by the so-called “King of Diamonds,” has submitted a trademark application expressing interest in non-fungible tokens (NFTs) and the metaverse.
The trademark application, filed with the USPTO on December 20, cites the company’s desire to offer virtual goods such as watches, chronographs, jewelry, watch cases, and other items for use online and in virtual environments.
The trademark application also cites NFTs and online retail services in virtual environments that feature NFT-authenticated digital files.
Among the company’s Web3-related goals are also entertainment services, such as supplying software capable of digitally replicating goods in virtual spaces.
Michael Kondoudis, a trademark attorney, reported the submission on Twitter.
This trademark represents the jewelry company’s interest in cryptocurrency and Web3 technologies. Last September, one of its famed diamond necklaces became the first signed jewelry to be sold with a cryptocurrency payment option at Sotheby’s Hong Kong auction Diamonds: The Dazzling.
This is not the first time a watch and jewelry company has moved toward Web3.
Timex collaborated with Daz 3D earlier this month to create a totally personalized, limited edition watch line supplied with connected NFT, and it recently unveiled a new metaverse challenge on its own island on Fortnite Creative.
Rolex filed a trademark application last month, suggesting its desire to enter the realm of NFTs and the metaverse.
