Moet, the French fine winery and co-owner of the luxury goods company LVMH Moët Hennessy Louis Vuitton SE, has filed trademark applications for “Moet,” “Moet & Chandon,” and “Dom Perignon” to enter the metaverse and NFT space.
According to the trademark applications, submitted to the USPTO on September 23, the company plans to offer:
- Art images and digital collectibles authenticated by NFTs;
- Alcoholic beverages with packaging allowing access to an NFT by means of a QR code;
- Online retail store services for virtual goods;
- Virtual restaurants and bars featuring home delivery.
The news was shared via Twitter by trademark attorney Michael Kondoudis.
Virtual champagne?— Mike Kondoudis (@KondoudisLaw) September 28, 2022
Moet Hennessy has filed trademark applications for
▶️ MOET & CHANDON
▶️ DOM PERIGNON
🍾 NFT-backed digital collectibles
🍾 Retail store for virtual goods
🍾 Virtual restaurants and bars
…and more!#NFT #Metaverse #Web3 #NFTCommunity pic.twitter.com/ehndpXSnVP
Several beverage companies have made their presence known on Web3. Other major corporations, in addition to Moet, have recently submitted trademark applications to enter the metaverse with virtual drinks, such as Jack Daniel’s, Crown Royal, Red Bull, and Anheuser-Busch.
Furthermore, well-known whiskey brands, like Ardbeg and Monkey Shoulder Whisky, have already launched their NFT initiatives, tying the physical and digital worlds together by selling digital NFTs that can be redeemed for physical bottles.