There has recently been an increase in the number of NFT and metaverse-related trademark filings from companies across the most diverse industries.
To avoid being left behind, both large and minor businesses are striving to adapt to the new era of technology and establish a foothold in the market.
Some projects try to provide clients with additional perks, while others strive to provide innovative experiences, while yet others aim to increase brand awareness and sales.
Ford Models, DraftKings, Takis, and In-N-Out Burger are among the latest companies to file trademark applications.
Let’s see what they have in store.
Ford Models, originally the Ford Modeling Agency, and now an American international modeling agency based in New York City, has filed four trademark applications for “FORD MODELS” and “FMDC3” for securing its spot in the metaverse and NFT space.
According to the applications, submitted to the USPTO on October 7, the agency aims to provide:
- Virtual events;
- Virtual goods for use in virtual environments;
- An online community for digital assets.
DraftKings, the American daily fantasy sports contest and sports betting company, filed two trademark applications on October 7 for its crowned D logo and the stylized presentation of its name to provide:
- NFT-backed sports memorabilia;
- NFT marketplace.
Takis, a Mexican brand of rolled corn tortilla chip snack made by Barcel, a subsidiary of Grupo Bimbo, filed a trademark application on October 7 to expand its brand offering:
- Virtual goods;
- NFT marketplace;
- Virtual bakery;
- Metaverse transactions.
In-N-Out Burger, an American regional chain of fast food restaurants, filed a trademark application on October 6 signaling its intentions to provide:
- Virtual goods, namely, food and beverages for use in virtual worlds;
- Online retail stores for virtual goods.