ftNFT, a leading Ethereum-based NFT marketplace, has expanded into the physical world by opening a phygital shop in The Dubai Mall.
The store — which had its grand opening yesterday, March 16, 2023 — features a gallery where NFT collections are exhibited and guests can explore, placing artists in the forefront.
While visitors can explore, learn, and get closer to the NFT space, artists can use the shop’s high-quality screens and display areas to expose and gain recognition for their artworks.
The NFT store also offers a collaboration program via which all artists, producers, influencers, and companies can work on a collaborative initiative with the shop. The first collaboration will be between Tigran Tsitoghdzyan, a New York-based Armenian artist, and artist AKNEYE, who will showcase a unique creative project.
ftNFT first announced plans to open a physical store in November of last year, and with the opening, the company has become the first of its type to introduce the notion of a physical NFT space to the UAE and the MENA region.
The MAF — a network of companies that provide amenities such as cinemas, leisure, and entertainment — recognized ftNFT’s uniqueness by awarding it the Best Phygital Implementation Award at the Partners Convention 2023.
