eToro, the social investment network, announced today its first step into the world of NFTs with the launch of eToro.art, a new patron program to support NFT creators, agencies, and brands.
eToro will leverage the $20 million dollar fund to purchase blue chip NFTs as well as invest in and support emerging NFT creators and projects. In addition to offering new pathways to explore and enjoy NFTs, eToro plans to bring the power, fun, and community of NFTs to its 27 million registered users.
The first stage of the eToro.art program is a reveal of eToro’s NFT collection, which includes projects by blue-chip companies like Bored Ape Yacht Club, CryptoPunks, and World of Women, as well as projects of emerging artists.
🎨 We’re making history with the launch of https://t.co/FwvRr10Zpe. eToro’s growing NFT collection, where art meets the social power of community.— eToro (@eToro) April 7, 2022
Additionally, eToro will support up and coming creators and brands through new NFT projects. eToro plans to invest $10 million in emerging projects, and act as a strategic partner to bring new emerging projects to market in 2022.
The projects that partner with eToro will receive a range of support and services that will help them take their NFT projects from concept to market. A variety of financial, technical, marketing, and community support will be provided. To take part in the program, creators will need to complete the intake application on eToro.art.
eToro will debut the collection at the Bass Contemporary Art Museum in Miami this week, in a private event focused on the future of culture.