Dawson Racing announced its partnership with LEXIT, a next-generation company that specializes in NFTs (non-fungible tokens) and DeFi (decentralized finances), to launch an NFT collection.
Dawson Racing NFTs include both real and virtual assets, generating revenue for the team as they lead the way in developing alternative innovations in motorsports to ensure a sustainable future.
Among the offerings in the Dawson Racing NFT collection, which will be introduced on www.lexit.com in April 2022, are pieces of the real race car, driver suits, and helmets, as well as driver avatars or likeness collectibles and memorabilia from the race team.
Also on offer will be VIP access to races, meet the drivers and their teams, and exclusive tickets to partner events and the like exclusively through NFTs on LEXIT as part of the platform launch.
“We are incredibly excited to be transforming into the future of Dawson Racing with LEXIT,” said Simon Dawson, President and VP of Marketing of Dawson Racing.
“LEXIT can’t imagine a better partnership to kick off the launch of our NFT platform,” said LEXIT CEO Amir Kaltak. “We started LEXIT.com to enable opportunities for Investors and Creators and are excited about our partnership with Dawson Racing.”