Burberry has today announced it is partnering with Mythical Games to launch a new NFT collection dubbed “Blankos Block Party.”
As part of the partnership, the brand is establishing a custom social place within the game for its fans to gather and enjoy a unique virtual experience.
The limited-edition Burberry Blanko NFT features Minny B, a unicorn. Minny B, a whimsical rendition of the mythological creature, is a loving, compassionate, and witty figure who combines art and imagination to inspire a sense of infinite possibilities. Minny B has a characteristic spiraled horn and a pair of white wings, which enhance the character’s magical qualities and allow the Blanko to explore new regions through flying.
Meet Minny B, our new digital vinyl toy unicorn, inspired by the Burberry animal kingdom, for @PlayBlankos— Burberry (@Burberry) June 20, 2022
Launching 22 June, 5pm BST. Sign up for updates at https://t.co/5F0Bw9Zfcd #TheBSeries #Burberry pic.twitter.com/GrNuHeNIyO
Burberry-branded in-game accessories, such as boomboxes, TB sliders, lucky horseshoe necklaces, and a ‘Shellphone,’ a seashell-inspired mobile phone accessory, will be available in the new NFT collection, which players may add to their virtual portfolio of online accessories.
Blankos Block Party players who hold Sharky B, Burberry’s first NFT character, will also receive a free Monogram bucket hat accessory, which will be available in the coming weeks.
Burberry has also designed a special social environment within the game, dubbed ‘The Oasis,’ where players can interact, explore, and enjoy a unique virtual experience. The Oasis is a modern refuge filled with natural-inspired elements, including branded sailboats and sun loungers inspired by Burberry’s recent TB Summer Monogram destination takeovers in Saint-Tropez, Korea, Singapore, and Ibiza.
Burberry’s B Series, a series of limited-edition product launches accessible on Burberry’s digital platforms, will include the new Burberry Blanko and in-game accessories. On June 22 at 5 pm BST, all Blankos Block Party gamers throughout the world will be able to purchase the NFT collection in-game.