Following its announcement last month, Starbucks Korea has now revealed more details about its new eco-sustainable non-fungible token (NFT) project, dubbed “Starbucks Star Light.”
The initiative aims to encourage customers to use their personal cups — promoting sustainability and reducing overconsumption — by offering NFTs as rewards through the Siren Order app. For every purchase made with a personal cup, consumers will earn one Eco Stamp, with a maximum of three stamps per day.
The NFTs are divided into three tiers — “Basic NFT,” “Creative NFT,” and “Artist NFT.”
Customers can redeem one Basic NFT for five Eco Stamps, while accumulating fifteen Eco Stamps unlocks a limited-edition Creative NFT, of which only 20,000 copies are available. Access to an exclusive Artist NFT, limited to just 1,000 copies, is granted upon collecting twenty Eco Stamps.
Notably, the NFTs in this project are non-tradable, meaning they cannot be bought or sold.
The NFTs are a collaborative effort with Korea’s digital art platform “Print Bakery” and feature the works of local artists, including DADAZ. The designs showcase cartoonish depictions of the iconic Starbucks glasses and teddy bears, as seen in preview images shared in the company’s blog post.
The project is set to launch tomorrow, January 16, marking Starbucks Korea’s first foray into NFTs.
The Starbucks brand, however, has previously entered the Web3 space with “Odyssey,” an NFT-based loyalty program offering unique coffee experiences and paying homage to the brand’s history.
In 2023, Starbucks issued NFT Stamps, with the initial collection selling out in just 20 minutes. Following that, Starbucks unveiled “The PLS Collection” to celebrate the 20th anniversary of the Pumpkin Spice Latte. As part of the Odyssey program, Starbucks concluded 2023 by rewarding top members with an all-expenses-paid trip to Costa Rica.