Rihanna is the last big celebrity to apply for a trademark for her Fenty Beauty brand in order to enter the metaverse.
Specifically, the trademark application states that the superstar will offer virtual goods, including virtual cosmetics and makeup, cosmetic and makeup accessories, hair care preparations, hair coloring preparations, hair styling preparations, hair care accessories, hair coloring accessories, and much more, for use in virtual environments.
There are also plans to offer retail store services that feature goods for online use as well as virtual merchandise, and non-fungible tokens (NFTs).
Metaverse trademark attorney Michael Kondoudis shared the news via Twitter.
FENTY is coming to the Metaverse!— Mike Kondoudis (@KondoudisLaw) March 18, 2022
The beauty brand has filed 5 trademark applications for the FENTY name for:
2⃣ Stores featuring virtual goods
3⃣ Virtual cosmetics, makeup, hair care products, soaps, and perfumes#NFT #Metaverse #Web3 #FentyBeauty pic.twitter.com/rssxzPfz0F
Fenty Beauty is not the first beauty brand to declare its interest in entering the metaverse. Last month, L’oréal filed 17 trademark applications corresponding to well-known brands like Maybelline, NYX, and IT Cosmetics, to enter the metaverse and provide users with virtual cosmetics, makeup preparations, and much more.
About Fenty Beauty
On September 8, 2017, Rihanna launched Fenty Beauty “so that women everywhere would be included,” emphasizing a wide range of traditionally hard-to-match skin tones, creating formulas for all skin types, and pinpointing universal shades.
Above all, her vision is to inspire: “Makeup is there for you to have fun with. It should never feel like pressure. It should never feel like a uniform. Feel free to take chances, and take risks, and dare to do something new or different.”
With 1,600 points of sale across 17 countries, Fenty Beauty has surpassed $2.8 billion in market value since its launch.