Ralph Lauren has announced a collaboration with ultra-summer online radio station Poolsuite for a Web3 and IRL initiative.
The “RLxPoolsuite” partnership revolves around a “grand Miami soirée,” a private party to be hosted in Miami.
The event will take place on April 28, and attendance will be limited to ticket holders with limited spots available.
The effort, however, does not end there; Ralph Lauren and Poolsuite have added a Web3 twist to it by gifting NFT invites.
The NFT invitations, which can be claimed for free on the dedicated website, allow holders to register for and buy a ticket to the real event.
Although this is Ralph Lauren’s first Web3 and IRL partnership with Poolsuite, it is not the first time the brand has targeted Web3.
Apart from being one of the first fashion brands in 2021 to enter the metaverse with a virtual store and a gamified experience, the fashion company started accepting cryptocurrency as payment at its Miami store a few days ago.
Polo Ralph Lauren also teamed with Fortnite on a new logo and the release of a physical and digital collection in November.
