Mercedes-Benz, the German luxury and commercial vehicle automotive brand, has filed trademark applications for “Mercedes Benz,” “Mercedes,” “S-Class,” “G-Class,” and “Maybach” for metaverse and NFT purposes.
According to the applications, which were filed with the USPTO on December 14, Mercedes intends to provide:
- Virtual goods, including animal furs, carpets, rugs and mats, luggage, wallets, clothing, footwear, headwear, glasses, sunglasses, jewelry, smartwatches, sporting articles and equipment, and more, for use online and in online virtual worlds;
- Digital collectibles, digital tokens, NFTs, and digital art;
- Retail store services and marketplace services in relation to virtual goods;
- Financial services, namely, providing a digital currency or digital token for use by members of an online community via a global computer network;
- Cryptocurrency trading services.
Michael Kondoudis, a trademark attorney who specializes in Web3 applications, tweeted the news earlier today.
This is not the first time Mercedes Benz approaches Web3. In January, it teamed with five NFT artists to create an exclusive NFT collection based on the G-Class car model. In April, Mercedes-AMG Petronas F1 Team and FTX released free-to-claim “Ticket Stubs” NFTs- artistic interpretations of a Mercedes-AMG Petronas race ticket- and unique NFTs created by some of the world’s leading artists.
Aside from Mercedes-Benz, many other carmakers are flocking to Web3; Aston Martin, Renault, Lamborghini, and Porsche, are just a few examples of companies that have already started working on NFT and metaverse-related projects.