As part of its ongoing mission of innovation, Porsche has unveiled its next non-fungible token (NFT) initiative.
This time, the project’s initial protagonist is a digital, white Porsche 911 designed by Hamburg-based designer and 3D artist Patrick Vogel.
Buyers will be able to influence the final design of their individual NFTs by selecting one of three key themes of the Porsche brand and applying it to the artwork.
There will be three routes for the digital collectibles: Performance, a world of pure adrenaline, Heritage, a journey into Porsche’s iconic past, and Lifestyle, a journey filled with pleasure, from nature to modern art.
Holders will be able to unlock a variety of various design features based on their preferences, transforming their white Porsche 911 into a personalized, one-of-a-kind work of art.
NFT holders will also be able to access their individual digital collectibles in the metaverse, which will be created by Unreal Engine 5.
Starting in January 2023, a total of 7,500 Porsche 911 NFTs will be available for purchase on the NFT Porsche website.
This initiative follows one from last December, when Porsche celebrated its 70th anniversary in Australia by releasing three NFT digital art car pieces depicting the Taycan Turbo.
However, NFT artworks are only one part of Porsche’s Web3 strategy. The sports car manufacturer is already trying to integrate blockchain technology into existing and future processes and solutions.