George Michael’s IP holding company is making a bold move into the metaverse and the realm of non-fungible tokens (NFTs). The English singer-songwriter’s company recently filed a trademark application with the USPTO on July 7, 2023, with plans to leverage his name for various digital offerings, all authenticated by NFTs.
The application outlines the company’s intentions to provide digital music, virtual goods, images, videos, music, and audio files, all secured and verified through NFTs. Additionally, the company aims to offer entertainment, sporting, and cultural activities, recording studio services, and an internet website portal dedicated to music and musical artist fan club services.
The news about this move into the digital world was shared by trademark attorney Michael Kondoudis, who specializes in Web3 filings, on Twitter.
George Michael remains a legendary figure in the music industry, having sold an impressive estimated 100 million to 125 million records worldwide. Venturing into the Web3 space is expected to breathe new life into the artist’s music and reach an even wider audience.
This is not the first instance of a singer exploring trademark applications related to the metaverse and NFTs. In October 2022, singer Lizzo registered NFT and metaverse-related trademarks for her beloved flute, “Sasha Flute.” Other notable singers like Madonna and Elton John have also delved into the NFT world, launching their own projects “Mother of Creation” and the “Rocket Man NFT hoverboard,” respectively.
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