Today, ESPN and Autograph, the Web3 brand co-founded by Tom Brady that is pioneering a new era of digital experiences, announced a multi-year deal for ESPN’s first NFT.
The collaboration begins with the release of an NFT collection based on Man in the Arena: Tom Brady, the 10-part ESPN+ documentary series produced by Religion of Sports, a media company in which Brady is also a co-founder.
The collection consists of three ESPN zine covers illustrating Brady’s career, wins, and achievements. Brady will also be signing fifty NFTs from the collection.
The “Man in the Arena: Tom Brady” NFT collection, designed in partnership with Autograph and Religion of Sports, will be available starting from April 6 on Autograph.io and for sale on DraftKings Marketplace.
🐐 NFTs are here.— ESPN (@espn) April 6, 2022
In partnership with @Autograph, three limited-edition "Man in the Arena" NFT covers will be dropping at 3 PM ET today. The collection includes 50 @TomBrady hand-signed editions ✍️ https://t.co/JxvJOM3IHM pic.twitter.com/jRYHy8xYTy
The first NFT release coincides with the documentary becoming more widely available for fans to watch across the entire Disney Bundle – ESPN+, Hulu and Disney+ – for a limited time.
A second NFT collection themed as “Back in the Arena” will drop in conjunction with the debut of the series’ tenth episode on ESPN+.
“This unique collection around Tom’s ‘Man in the Arena’ docuseries marks the beginning of our relationship with ESPN,” said Dillon Rosenblatt, Co-Founder and CEO at Autograph. “As the first NFT partner for ESPN, the possibilities across sports and technology are endless, and we couldn’t be more excited to get this content out to the world in a massive way.”