After being advertised in a commercial during Super Bowl last Sunday night, DigiDaigaku — an NFT collection of anime-style characters powered by Web3 gaming company Limit Break — has seen its prices escalate.
This 30-second spot featured a QR code that could be scanned in order to receive a free Dragon Eggs collectible — from a collection of 10,000 NFTs worth 4,000 Ethereum (or $6,021,480).
Although the NFTs were collected for free, the secondary market soared in price as shown by OpenSea analytics data; the floor price reached its peak yesterday at 0.99 ETH, or roughly $1,500, with a total volume of $1,859,131.
According to CoinMarketCap statistics, the DigiDaigaku NFT collection is now ranked sixth among the NFT collections that have sold for the highest prices in the last 24 hours and tenth for the week.
Although the NFT collection was an instant success, this wasn’t Limit Break’s first effort; the company over the past three months has developed nine highly sought-after NFT collections — including Castaways Adventure Key, EtherOrcs Adventure Key, and Dark Spirits.
Despite this, the DigiDaigaku NFTs marked the first time an NFT developer paid for an ad in the Super Bowl.
Streaming the ad spot during Super Bowl night enabled Gabriel Leydon, Limit Break’s CEO, to emphasize the power of a free-to-own model on TV.
