ANGEL’S ENVY, the super-premium whiskey owned by Bacardi Limited, has announced the debut of its ANGEL’S ENVY Meta Distillery, the first-ever distillery experience in Decentraland.
By visiting the ANGEL’S ENVY Meta Distillery, users will be able to take part in which includes a gamified and educational distillery production tour and bourbon-making experiences, interactive cocktail challenges, and more.
13,000 square feet of new space in Louisville, and a brand new virtual space to visit us in the metaverse — on 6/14, our distillery is expanding in more ways than one. Learn more about the #ANGELSENVYMetaDistillery (and order our tie-in cocktail kit) here: https://t.co/UhEuF1i8oz pic.twitter.com/VQAZtwrOQq— Angel's Envy (@Angels_Envy) June 7, 2022
Users (age 21+) are also guided through a number of gamified activities, including a mash bill challenge, cask customization in the barreling room, and an ingredient quest to make cocktails. In addition, users can grow virtual white oak trees all around the distillery.
Furthermore, users will be able to obtain free Proof of Attendance Protocol (POAP) tokens, non-fungible token (NFT) wearables, and other benefits.
The ANGEL’S ENVY Meta Distillery will launch in Decentraland on June 14, National Bourbon Day, and remain open through June 20.
With the launch of the ANGEL’S ENVY Meta Distillery, the super-premium bourbon brand becomes the first in the Bacardi portfolio of brands to create a Brand Home in the metaverse.