Porsche 911, the automaker’s most recent NFT project, ranks among the top ten NFT collections that have sold for the highest prices in the past 24 hours.
According to CoinMarketCap data, Porsche 911 currently (at the time of writing) ranks tenth — only behind Azuki and Bored Ape Kennel Club — with a volume traded of 125.07 ETH (roughly $185,000) and a floor price of 2.56 ETH (approximately $3,800).
Porsche unveiled its Porsche 911 NFT initiative last November, promoting it as a community-centered project in which holders would have a role in its advancement and evolution.
In truth, holders will be able to influence the final design of their own NFTs by picking one of three major Porsche brand themes and applying them to the artwork.
Nonetheless, during the minting process last month, the project faced a backlash, with just 12% of the NFTs sold on the day the allowlist mint began, and difficulties completing the mint process within the expected time.
That led the automaker to halt the minting process and instead focus on “creating the best experience for an exclusive community.”
Now, almost a month after the date mint — just one day before the NFT customization phase 1 begins — the Porsche 911 NFT project looks to be gaining traction and enticing the community to turn their NFT into a unique, imaginative piece of Porsche Web3 history.