Chewy, the American online retailer of pet food and other pet-related products based in Dania Beach, Florida, has filed a trademark application for “CHEWY,” expressing its intention to enter the metaverse and the world of non-fungible tokens (NFTs).
According to the trademark application, the company aims to provide:
- Downloadable computer software that allows users to play video games, earn digital rewards, and create their own avatars;
- Interactive characters, avatars, and skins;
- Virtual goods;
- Online retail store services featuring virtual merchandise;
- Interactive website for online virtual interaction in the metaverse;
- Advertising and marketing in the fields of the metaverse, augmented reality (AR), virtual reality (VR), NFTs, cryptocurrency, and blockchain.
The news was shared via Twitter by metaverse trademark attorney Michael Kondoudis.
Pet food company Chewy, Inc. has filed a trademark application for CHEWY indicating plans for:
— Mike Kondoudis (@KondoudisLaw) April 27, 2022
▶️ Virtual footwear, clothing + sports equipment
▶️ Hosting virtual metaverse events
▶️ Stores with virtual goods
▶️ Marketplaces for blockchain-based assets#NFTs #Metaverse #Web3 pic.twitter.com/Y880OfQpMR
The pet industry, like the food and fashion sectors, is starting to ride the virtual reality wave. Clearly, the active participation of the community is gradually persuading enterprises of the value of participating in order to avoid being left behind.
