Chobani, the American food company specializing in strained yogurt, has filed a trademark application expressing its intention to enter the metaverse and embrace the world of non-fungible tokens (NFTs).
According to the trademark application, the company aims to provide:
- Downloadable computer software that allows users to play video games, earn digital rewards, and create their own avatars;
- Virtual goods;
- Online retail store services featuring virtual merchandise;
- Interactive website for online virtual interaction in the metaverse;
- Advertising and marketing in the fields of the metaverse, augmented reality (AR), virtual reality (VR), NFTs, cryptocurrency, and blockchain.
The news was shared via Twitter by trademark attorney Michael Kondoudis.
Yogurt maker CHOBANI has filed a trademark application for— Mike Kondoudis (@KondoudisLaw) April 27, 2022
▶️ downloadable virtual goods
▶️ retail stores featuring virtual merchandise
▶️ advertising and marketing in the fields of the metaverse, A/R, V/R, NFTs, cryptocurrency, and blockchain#NFTs #Metaverse #Web3 #NFT pic.twitter.com/S8bUhJppCh
Chobani is not the first food company to take steps to enter the metaverse.
The same is true of other large companies that have applied for trademarks in the past, such as Cold Stone Creamery, Panera Bread, McDonald’s, Wingstop, Panda Express, Tyson Foods, and others.