American ice cream parlor chain Cold Stone Creamery has filed a trademark application expressing its intention to enter the metaverse.
According to the trademark application, the company aims to provide virtual goods, including ice cream, frozen yogurt, sorbets, and more, for use in online virtual worlds.
Plans also call for the development of retail store services featuring virtual goods and entertainment services, such as virtual restaurants and catering services for use in virtual environments.
The news was shared by metaverse trademark attorney Michael Kondoudis on Twitter.
COLD STONE CREAMERY is coming to the Metaverse!
— Mike Kondoudis (@KondoudisLaw) March 27, 2022
The company has filed a trademark application for:
✅Virtual ice cream, frozen yogurt, sorbets, and frozen confections
✅ Retail stores featuring ice cream and frozen confections#Metaverse #Web3 #VirtualReality pic.twitter.com/DUPQdqEPBX
Cold Stone Creamery is not the first food company to take steps to enter the metaverse.
A few days ago, also Burger King filed a trademark application for entering the metaverse with virtual food and restaurants.
The same is true of other large companies that have applied for trademarks in the past, such as Panera Bread, McDonald’s, Wingstop, Panda Express, Tyson Foods, and others.
