American multinational shipping & receiving and supply chain management company UPS has filed trademark applications for “UNITED PARCEL SERVICE,” “THE UPS STORE,” “UPS,” and the UPS logo, expressing its intention to enter the metaverse and embrace the world of non-fungible tokens (NFTs).
According to the applications submitted to the U.S. Patent and Trademark Office, the company aims to provide:
- NFTs and crypto-collectibles;
- NFT backed multimedia;
- Virtual retail shipping and delivery in virtual environments;
- Virtual goods, such as clothing, packages, vehicles, airplanes, and sports collectibles;
- Marketplaces for digital goods and NFT backed media;
- Retail stores featuring virtual goods.
The news was shared today via Twitter by metaverse trademark attorney Michael Kondoudis.
The company has filed trademark applications for— Mike Kondoudis (@KondoudisLaw) April 11, 2022
▶️ UNITED PARCEL SERVICE
▶️ THE UPS STORE
▶️ The UPS Logo
✅ NFTs + crypto-collectibles
✅ Virtual retail shipping + delivery
✅ Virtual clothing, parcels, and sports collectibles#NFT #Metaverse #Cyptocurrency pic.twitter.com/h6JlU7eHLn
“UPS is a global shipping and delivery brand, and the value attached to its trademarks is significant,” attorney Kondoudis said. “Perhaps the most interesting aspect of these applications is that they appear to be the start of a new trend of NFT and Metaverse trademark filings from the shipping, logistics, and package delivery sector.”