Starbucks continues to expand its Web3 program, Odyssey, with the announcement of yet another non-fungible token (NFT) drop, open to both its members and the public.
Named “Green Apron,” this drop commemorates the evolution of Starbucks’ apron, from its original Pike Place design to the current Siren apron. The series also serves as a tribute to the dedicated baristas who have served over the past 50+ years.
The upcoming drop will consist of 5,000 Stamps minted on the Polygon Blockchain, each priced at $100.
The release date is set for August 1, 2023, and the NFTs will be available on the Nifty Gateway NFT marketplace. Members of the Starbucks Odyssey program will have early access to the drop at 9 am PST, while the general public can access it starting at 12 pm.
Buyers will discover the NFT designs on August 3, 2023, when the details will be unveiled.
The forthcoming “Green Apron” NFT drop marks the fifth initiative launched by Starbucks since the introduction of its Web3 program, Starbucks Odyssey. The program’s primary objective is to showcase the brand’s narrative, encompassing its history, heritage, current state, and future vision through a series of digital collectibles. Each drop within the series highlights a distinct element that defines Starbucks.
Previous successful NFT collections included “The Siren Collection,” featuring the iconic siren emblem, which sold out within a mere 20 minutes. “The First Store” celebrated the original Starbucks store, founded in 1971 at Seattle’s Pike Place Market.
In addition to these initiatives, Starbucks has recently collaborated with the NFT project Aku to introduce a fresh series of NFT Stamps, further engaging its community with innovative digital offerings.
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