DMA United, an advertising and representation agency, has revealed the release of “Spatial Nation,” a metaverse space designed to unite artists and fans.
Leading the inauguration of the virtual space is Duke Deuce, the American rapper known for hit songs like “Crunk Ain’t Dead” and “Lay Wit Ya.”
In collaboration with the rapper, the initiative, titled “Duke Deuce’s Crunkstar Christmas Club,” is set to offer a holiday-themed, multi-day digital experience accessible exclusively through ticket purchase.
Within the virtual realm, attendees can explore the Duke Deuce Immersive Digital Gallery, participate in meet and greets with the artist, enjoy musical performances, and partake in a listening party for Deuce’s upcoming album.
Complementing the digital experience are physical benefits, including exclusive merchandise and live physical events in Atlanta streamed on Twitch.
Scheduled to run from December 21 to December 24, the Duke Deuce’s Crunkstar Christmas Club experience will be officially launched through Spatial Nation.
Tickets for the immersive experience are already available, with two tiers — Gold Package and Platinum Package — priced at $100 and $250, respectively. The latter includes exclusive merch and an invitation to a secret pop-up performance.
This move by Duke Deuce follows a growing trend of hip-hop artists entering the metaverse to engage Generation Z, offering a more immersive and personalized fan experience.
Last month, rapper Armani White hosted a live performance in the metaverse via the VRROOM platform. In a similar vein, the estate of Notorious B.I.G. collaborated with Warner Music Group and The Sandbox metaverse, introducing “Breakin’ B.I.G.,” a virtual homage featuring themed experiences, quests, and an avatar collection.