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Quidd, the non-fungible token (NFT) marketplace under Animoca Brands, has signed a significant multi-year deal as the first digital collectible partner of Newcastle United Football Club.
The partnership, unveiled today via a press release shared with Cryptoflies, opens up avenues for Newcastle United fans globally to engage in the buying and trading of officially licensed digital trading cards, video snippets, and memorabilia.
In celebration of this collaboration, the Quidd NFT marketplace will roll out the inaugural series of limited-edition Newcastle United digital trading cards, a venture developed alongside Leaf, a prominent sports trading card company.
Featuring a collection of over 200 cards, pricing kicks off at £0.79 ($1) per pack of three trading cards. The launch is slated for March 28, 2 pm (GMT). [SAVE THE DROP]
Peter Silverstone, Newcastle United’s chief commercial officer, expressed enthusiasm regarding the collaboration, noting, “This innovative partnership with Quidd will allow us to reach, and engage, club supporters through an exciting digital collection which will augment our much-anticipated future retail offering.”
This partnership underscores a growing trend within the footballing world, with clubs increasingly exploring opportunities in the Web3 space to deliver new while establishing closer connections with them.
For instance, the French football club Paris Saint-Germain (PSG) teamed up with Crypto.com in September 2023 to unveil a collection of NFTs featuring AI-generated posters.
Similarly, FC Barcelona and Plastiks joined forces in May 2023 to launch an NFT collection advocating for environmental sustainability. Back in 2022, Sorare solidified its premium partnership with AC Milan, serving as the official NFT fantasy football game partner, further propelling the club’s Web 3.0 endeavors.
