KEY POINTS
Digital fashion is extending into the music industry, with singer Audrey Nuna leveraging it for the cover art of her new single — “Jokes on Me.”
The cover art features Nuna wearing a piece from the “Glamour as Armor” digital fashion collection designed by London-based Chinese digital artist Sunw and released in collaboration with the Web3 fashion platform SYKY.
For these pieces, Sunw drew inspiration from the song’s themes to create metallic pieces that fuse elements of futuristic spacesuits, medieval armor, and high-fashion couture.
Two pieces from this collection — “Symphony” and “Galactic” — are being sold as animated non-fungible tokens (NFTs) through the SYKY website. The first piece features armor reminiscent of a Medieval age, while the second is a fantasy space suit, which Audrey Nuna wore in the cover art for her latest single.
Both of these pieces — viewable in AR — are priced at 0.016 ETH, equivalent to roughly $50, with the public sale running until May 16.
There’s also a third NFT — “Cosmos Nunarium” — inspired by the timeless Cosmos flower, as an homage to SYKY’s Keystone Holders to celebrate the release with Audrey Nuna.
NFT holders will gain access to 3D downloadable files for content creation, access to an exclusive virtual hangout to connect with artist Audrey Nuna and design house Sunw, as well as an invitation to a SYKY Social event with Audrey Nuna in NYC on May 14.
This marks another relevant initiative for SYKY. Last year, it raised $9.5 million in a Series A investment round and announced the release of its first NFT. A few months later, the company unveiled an incubator program aimed at accelerating the integration of metaverse applications in the fashion industry.
As internet usage continues to surge and social media alongside metaverse platforms gain traction, the relevance of digital fashion grows exponentially.
A recent report from Roblox underscores this trend, based on insights drawn from 1,545 Gen Z members in the UK and US who are active participants in metaverse platforms. Notably, 56% of respondents prioritize styling their avatars over their physical appearance, highlighting a pronounced shift towards digital self-expression.
Additionally, 84% recognized the importance of digital fashion, with an equal percentage expressing a propensity to consider a brand in the physical realm after experiencing it virtually.
