OliveX, a digital health and fitness company that provides unique user experiences through fitness gamification, augmented reality, and play-to-earn experiences, intends to gamify fitness by merging the physical and virtual worlds.
Its plans include encouraging more people to exercise by awarding them with DOSE tokens and NFTs for completing missions in OliveX’s adventure game. This game challenges participants to complete various distances in the real world while holding their smartphone.
“Move-to-earn is a game-changer,” said Keith Rumjahn, CEO of OliveX. “For the first time ever, gamers have true digital ownership of their games, and game developers also earn more because there’s no middleman. So it’s a win-win.”
OliveX claims that its model allows them to access three thriving sectors by integrating fitness with mobile video games that use blockchain technology.
With this move, OliveX dispels the popular belief that the metaverse “atrophies” individuals by forcing them to spend their time at home or in their chairs, so harming or negating their health. Furthermore, the move-to-earn system will serve as an extra motivator for people to exercise.
