Magic Johnson, the American former professional basketball player widely regarded as the greatest point guard of all time, has filed trademark applications for his name and “Building. Magic. Together.” to join Web3.
According to the applications, which were filed with the USPTO on March 16, 2023, the NBA legend seeks to market virtual goods like as sports trading cards, sports memorabilia, sports collectibles, clothing, and other items for usage online and in virtual environments.
The applications also indicate the provision of non-fungible tokens (NFTs) as well as a marketplace for buyers and sellers of digital goods and digital assets.
Michael Kondoudis, a trademark attorney who specializes in Web3-related registrations, tweeted about the filings earlier today.
This is not the first time an NBA player has submitted a Web3-related trademark application; LeBron James, LaMelo Ball, and Kevin Durant have all done so.
Scottie Pippen collaborated with Web3 firm Orange Comet in December to develop an NFT collection of 1,000 limited-edition pairs of virtual sneakers.
Meanwhile, the NBA signed a multi-year deal with Sorare in September to develop the first NFT-based fantasy basketball game, in which users may digitally build teams of players from the respective league and get points based on their real-life performances.