Fashion industry giants Moncler and Adidas have teamed up to unveil an innovative campaign that delves into the realms of collaborative art, artificial intelligence (AI), and non-fungible tokens (NFTs).
Named “The Art of Explorers,” the campaign spotlights the concept of explorers as a shared symbol, initially portrayed through a series of AI-generated adventurers and later through a collection of one-of-a-kind mixed-media sculptures.
To bring this collection to life, Moncler invited artists from diverse backgrounds to craft sculptures inspired by the explorers featured in the campaign. These artists include Gary Card, Ibby Njoya, and Kate Tabor, while Ai Kamoshita took charge of styling the looks, with makeup and accessories curated by makeup artist Isamaya Ffrench and hair by Shirori Takahashi.
Additionally, the collaboration between Adidas and Moncler extends to an immersive virtual experience accessible on the Moncler website. This virtual adventure combines sound, video, and 3D animations to transport visitors to a virtual city street, gradually unveiling exclusive products and 3D artworks, with an option for users to make purchases via digital billboards.
A limited-edition NFT artwork, showcasing an artistic exploration of the collaborative fashion collection, will also be released on the platform and the Adidas confirmed app.
The collection and its digital experiences will be available online starting October 4, 2023, while physical stores will stock the products from October 5, 2023.
This venture is not the first instance of Adidas and Moncler embracing cutting-edge technologies to attract a wider audience and offer immersive experiences.
In October 2022, Moncler celebrated its 70th anniversary by releasing seven NFTs in collaboration with digital artist Antoni Tudisco and Web3 platform Arianee.
Adidas, on the other hand, recently unveiled “Residency,” its first Web3 program designed to empower NFT artists. Moreover, in August, the company collaborated with BAPE for a unique NFT-driven sneaker release, commemorating BAPE’s 30th anniversary. These limited-edition sneakers came complete with digital certificates and paired NFTs.