Moncler said in a press release that its 70th-anniversary celebration would continue until November, following an epic takeover in Milan, Italy, last month, a significant event that drew approximately 18,000 people together on a memorable night.
Moncler’s 70th Anniversary Program includes a section called “Extraordinary Uni-Verse,” which mentions the launch of non-fungible tokens (NFTs) as a form of celebration.
There will be a total of seven Moncler NFTs, designed by German digital artist Antoni Tudisco and distributed in collaboration with the Web3 solutions platform Arianee.
One of the NFTs is devoted to Milan and will commemorate the 70th-anniversary show, while the second will be offered with the Platinum version of the new Moncler Maya 70 jacket.
The remaining five NFT artworks will be included in The Extraordinary Expedition city experiences, which will take Moncler’s immersive exhibition on tour, with a limited edition of 500 NFT artworks accessible in each location.