McDonald’s Singapore has taken a bold step into the world of digital art and collectibles with its latest announcement of a unique non-fungible token (NFT) series. These digital collectibles will spotlight Grimace, a character deeply intertwined with the fast-food giant’s history.
Originally introduced as “Evil Grimace” in 1971, Grimace was conceived as a mischievous character who cheekily swiped milkshakes from customers. Over time, however, his image transformed into that of a friendly, purple, and endearing companion to Ronald McDonald, embodying the spirit of the brand’s evolution.
The collection boasts a total of 2,000 Grimace NFTs, realized through a partnership with Bandwagon Labs and local NFT artist, The Hidden Walls.
Enthusiasts and collectors will have the opportunity to claim these unique pieces of digital art for free. The release will take place on August 21, 2023, using the McDonald’s Singapore app.
In a testament to its forward-thinking approach, McDonald’s continues to make strides in the Web3 space. Following a series of recent digital initiatives, the fast-food giant’s global presence has now extended to virtual experiences and innovative campaigns that bridge the gap between technology and tradition.
Just last month, McDonald’s Hong Kong unveiled an immersive virtual experience within The Sandbox to celebrate McNuggets’ 40th anniversary.
Back in January, McDonald’s teamed up with creative powerhouse Karen X Cheng. This collaboration brought forth a campaign that combined augmented reality, artificial intelligence, and the metaverse. The initiative was timed to coincide with the Lunar New Year, showcasing McDonald’s ability to blend tradition with cutting-edge technology.
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