American footwear company Crocs has launched its first Web3 project. The metaverse experience, created in partnership with the sports app Gen.G, includes virtual clothes as well as the company’s well-known shoes and sandals.
Users can try on new Crocs collections and show off their outfits at the Crocs booth. While there, from September 7 to September 23, people may also conduct a video shoot and publish it on their feed for a chance to win prizes.
Rewards include coins, Crocs Classic Crush Sandal, Crocs Classic Crush Clog, ZEMs, and more.
Crocs World is back, this time in @zepeto_official! 😎
— Gen.G Esports (@GenG) September 7, 2022
Participate in the #CrocsxZEPETO Come As You Are Challenge & win prizes by expressing your unique style in the @Crocs video booth! 🦋🍒🐱🦄
Learn more 🔗 https://t.co/EWJG5oOLC1 pic.twitter.com/DjDEinfJtQ
This move is a continuation of its initial step toward Web3, which was to file a trademark application to get NFT-based intellectual property for its new products.
In 2004, Crocs became one of Time magazine’s top 50 inventions after selling millions of pairs around the world with celebrities like Kim Kardashian backing it. Its involvement with Web3 will most likely allow the company to keep its dominance while also engaging its audience in a new, more immersive way.
