FIFA, the organization that governs football and develops the game around the world, has filed a trademark application for “WORLD CUP 2026” to enter the metaverse and embrace the world of cryptocurrencies.
According to the application submitted to the USPTO on July 14, FIFA intends to provide:
- digital and cryptocurrency exchanges;
- virtual clothing and sports gear;
- virtual stock trading;
- digital and cryptocurrency processing services.
The news was shared earlier today via Twitter by trademark attorney Michael Kondoudis.
FIFA has filed a trademark application for:— Mike Kondoudis (@KondoudisLaw) July 20, 2022
WORLD CUP 2026
⚽️digital + cryptocurrency exchanges
⚽️virtual clothing + sports gear
⚽️virtual stock trading
⚽️digital + cryptocurrency processing services
…and more#Metaverse #Cryptocurrency #Web3 #WorldCup #DeFi pic.twitter.com/aT1WCyxcFP
Increasingly trademark applications relating to the metaverse and NFTs are coming through, indicating the growing popularity of football in Web3.
Here are some of the latest Web3 football news:
- Last month, Cristiano Ronaldo announced a partnership with Binance to release exclusive NFT collections;
- Former AC Milan and Barcelona player Kevin-Prince Boateng married Italian model Valentina Fradegrada in the metaverse.
- In May, Leeds United Football Club released a limited series of NFTs in order to raise funds for the Ukraine Humanitarian Appeal.