American professional basketball team Chicago Bulls has considered revamping its logo and rethinking its identity.
The logo hasn’t changed much since Dean Wessel designed it in exchange for some free tickets in 1966.
Even if the club wants to keep its original logo, it wishes to look into additional alternatives and concepts. The cutting-edge way for doing this was to leverage Web3. As a result, 23 of the most innovative artists in Web3 were challenged to rework and redesign the Bulls logo.
The outcome of the artists’ work in collaboration with the Chicago Bulls is a collection of 23 one-of-a-kind NFTs dubbed “The Aurochs,” which will be available for purchase on Coinbase NFT through a 24-hour auction beginning on Thursday, September 22.
A portion of proceeds from this auction will benefit After School Matters, a non-profit organization that provides Chicago high school teens with after-school and summer opportunities.