Polo, one of the most-known sub-brand of Ralph Lauren, has filed nine trademark applications to register its Polo Player Logo and the names POLO and RALPH LAUREN expressing its intention to enter the metaverse and adopt non-fungible tokens (NFTs).
According to the applications, the brand aims to provide:
- Virtual fashion shows
- Virtual hotels and restaurants
- Virtual clothing, footwear, accessories, fragrances, and home goods
The news was on Twitter by metaverse trademark attorney Michael Kondoudis.
POLO has filed 9 trademark applications for— Mike Kondoudis (@KondoudisLaw) April 4, 2022
▶️ RALPH LAUREN
▶️ its Polo Player Logo
The apps cover:
✅ Virtual fashion shows
✅ NFT backed multimedia
✅ Virtual hotels and restaurants
✅ Virtual clothing, footwear, and fragrances#NFTs #Metaverse #Web3 #Cryptocurrency pic.twitter.com/XhaKIbTVrz
“These filings continue a trend of NFT and Metaverse trademark applications by major clothing brands that started last year,” Mr. Kondoudis noted.
“We expect the number of trademark filings for NFTs and virtual products and services from the clothing sector to continue over the next twelve months as companies come to appreciate the need for specific brand protections in the Metaverse,” Mr. Kondoudis continued.
Following its first entrance into the metaverse through its opening of online stores on the Roblox gaming platform last November, Ralph Lauren is now set to delve deeper into the digital world.
Its trademark applications follow similar filings by J. Crew, Hugo Boss, Perry Ellis, Brooks Brothers, and Victoria’s Secret, among others.