Phil Jones, an English professional footballer who plays for Premier League club Manchester United, has joined forces with Antourage, a Stockholm-based media platform, to launch a new metaverse membership initiative dubbed Red Lion Sports Club (RLSC).
The RLSC is a one-of-a-kind place in the metaverse where athletes and fans can hang out, watch videos, play games, support worthy causes, and compete for rewards.
The RLSC is limited to 4,444 spaces and is accessible via a series of algorithmically generated, metaverse-ready Red Lion non-fungible tokens (NFTs). The Red Lions NFTs have been crafted by Doddz, one of the top augmented reality creators in the world, who has worked with some of the biggest names across sport, music, and fashion including FIFA, Coachella, and Gymshark.
Each Red Lion NFT serves as a Sports Club membership card, providing owners access to member-only advantages such as ‘The Boardroom,’ a venue where users can vote on anything from content programming to which charitable partners the project should support.
The RLSC is the project’s founding collection of Red Lions and will grant NFT holders access to any future Clubs created by the initiative, including the Red Lion Football Club, which is set to open this summer ahead of the Women’s EURO 2022.
Commenting on the launch of RLSC, Johan Junker, CEO, and Co-Founder of Antourage, said: “We are excited to launch Antourage’s first metaverse project and thrilled to have Phil onboard as the driving force behind Red Lion Sports Club. This project is at the heart of Antourage’s existence: to connect passion-driven fan communities with authentic content that is distributed across the latest social platforms.
Co-Founder of RLSC and English footballer, Phil Jones, added: “Over the past six months I’ve been researching and learning about Web 3.0 and the potential of the metaverse. It’s something I’m genuinely passionate about and the idea behind the Red Lion Sports Club is to enable a new way of engaging with fans that promotes a genuine sense of community rooted in mutual respect for other members.”