The New York Stock Exchange (NYSE) has filed a trademark application with the U.S. Patent and Trademark Office (USPTO) to provide an online marketplace that will allow users to access, store, buy, sell, and trade virtual and digital assets, artwork, collectibles, and non-fungible tokens (NFTs).
Having released its first set of NFTs in April, honoring six hot tech stocks that debuted at the world’s largest exchange, the NYSE is committed to continuing its adventure into the world of NFTs.
According to its trademark application, NYSE also intends to enter the metaverse “enabling users to experience virtual reality and augmented reality visualization, manipulation, and immersion”.
The world’s largest stock exchange plans to develop virtual retail stores, virtual showrooms, and virtual stores for other companies, as well as a digital marketplace for downloadable digital goods authenticated with non-fungible tokens (NFTs).
Every day, hundreds of trademark applications are filed by big firms, which demonstrates the enthusiasm for NFTs and the metaverse.
A few days ago, Victoria’s Secret filed a trademark application to enter the metaverse with its virtual lingerie, while less than a week ago, Panera Bread and McDonald’s announced that they would enter the metaverse with their virtual restaurants.
