The crypto sector is growing with the passage of time. As of February 2022, there are more than 10,000 cryptocurrencies on the market, including some of the most popular ones like Bitcoin, Ethereum, and XRP. This has given rise to various opportunities for entrepreneurs and businesses to come up with unique and innovative ideas to make a remarkable presence.
The success in every business is on the basis of gaining traction. When startups or enterprises come up with blockchain-related projects, it is quite hard for them to be noticeable in the ever-competitive market.
This is where fundraising approaches come into play. Currently, there is a wide range of strategies in prevalence. Some are Initial Coin Offering, Initial Exchange Offering, and Security Token Offerings.
In this blog, let’s see IDO in detail and strategies that could be followed in order to elevate the business’s scope.
Initial Dex Offering (IDO) – Explained
IDO stands for Initial Dex Offering. This is the recent and most preferable fundraising approach. Seemingly, this has come with the merits of better liquidity, lower cost for token listings, instant trading, and a fair way of secure fundraising.
In the IDO mechanism, the project owner has to create and list the coins or tokens in the decentralized exchange. Thereby, investors who are interested in the project could invest in it.
The unquestionable fact is this approach is far better than other fundraising methods like ICO (Initial Coin Offering), IEO (Initial Exchange Offering), and Security Token Offerings (STO).
Which IDO Marketing Strategies Will Suit You?
As stated earlier, it is not enough for the project owners or enterprises to launch the project, as they have to reach the right set of target audiences. For this to achieve, effective marketing strategies must be carried out.
The following are the best and most effective IDO marketing strategies that would be applicable for you to promote the IDO.
As a result, you could grab the attention of global investors and lead the way to raise funds in order to scale up the business in the quickest time possible. Read on to get insights into the IDO Marketing Strategy.
Website/Landing Page Development
The investors would rely on the revelation of the descriptive and explanatory details of the projects. These have to be mentioned on the webpage. The crucial point that should be given utmost importance is to make certain the webpage is intuitive and user-friendly with relevant information. Moreover, it would be necessary to boost the webpage traffic by implementing the proven ways, including blog posting.
Paid advertisement is one of the most effective ways to increase page traffic and attract attention from potential users. Make certain to use paid advertisements platform such as Google Adwords, Facebook, etc.
Marketing Through Emails
The goal of email marketing is to send out regular emails to potential customers updating them on what is happening. To achieve this, it is necessary to collect the emails of the target audience. Your email marketing campaign could begin as soon as you finish the webpage creation.
Promotion Through Social Media Channels
In the market, users have access to a wide range of social media channels. The first thing that needs to be done is to determine which social media channels are preferred by your target audience. The most promising channels to create brand awareness are Facebook, Twitter, and LinkedIn.
On a considerable note, the key point is that social media do have restrictions for promoting ICO or IDO promotion. Instead of directly marketing this kind of stuff, you could contemplate making your audiences know about your project.
Discord is another marketing channel to consider. It is an instant messaging and digital distribution platform that has significantly more active users than any other social media platform. Discord marketing is the latest and most effective way to build the community and promote your project.
Publishing Press Releases
PR marketing is one of the best strategies to be carried out, which would influence the target audience and convert them into potential investors. PR marketing gives the project a positive outlook. Even though this may seem simple, there are several things to consider when writing press releases.
It is important to choose the right platform for publishing as well as ensuring that the content is unique, informative, and short and precise. It would be good to avoid industry-related jargon and provide understandable content for users.
Influencer marketing employs suitable influencers to create brand awareness and drive traffic to the project. Choosing the well-known and relevant influencers would considerably pave the way for making the potential users believe in the project you launch.
No matter what marketing strategy you go for, video marketing plays a significant role. Create a promotional video with relevant content in a precise manner. It would be better when the duration of the created video is less than a minute, telling what the project is about in an impressive way.
Perform Content Marketing
Above all of the mentioned marketing strategies, content marketing is worthwhile. Publishing relevant content helps to attract audiences and thereby increase traffic.
To attract investors for the IDO project, the marketing strategy has to be effective, worthwhile, and up-to-date. In order to accomplish this, selecting an organization or agency that offers Initial Dex Offering Marketing Services is advisable.