KEY POINTS
Animoca Brands’ Web3 project Mocaverse recently saw its token, MOCA Coin, listed on major exchanges. The listing took place at 6:00 pm HKT on July 11, and since then, the token has shown notable performance.
As of now, MOCA Coin has reached a price of $0.12 from $0.011, reflecting a 990% increase. The trading volume has soared to $54 million, marking a 264% rise. Additionally, the fully diluted market cap of MOCA Coin has surpassed $1 billion.
A significant portion of the trading volume comes from Bybit, which leads with $14.2 million, followed by Bitget with $7.6 million. Both Gate and HTX recorded $6.9 million each.
The Moca Foundation, a subsidiary of Animoca Brands, wrapped up the MOCA Coin launch in May. This launch, aimed at governing its Mocaverse Web3 project, accumulated $29.3 million in pre-deposited funds. The launch took place on “MocaList,” a token launch platform for the Mocaverse NFT community, which Animoca Brands developed in partnership with CoinList.
Mocaverse initially debuted with an NFT collection featuring 8,888 PFP NFTs in 2022. This minting phase was highly successful, generating a volume exceeding $5.6 million within 48 hours. Since its inception, Mocaverse has expanded into an ecosystem that offers its community and NFT holders access to exclusive experiences.
In September 2023, Animoca Brands secured $20 million in funding, led by CMCC Global, to further develop the project. The company has also been actively forging strategic partnerships to enhance the project’s offerings. In February, it partnered with major crypto wallets such as OKX, Crypto.com, and Halo to broaden user access and provide real-life rewards.
Furthermore, in the same month, Animoca Brands entered into collaborations with with Cube Entertainment, IPX (formerly LINE Friends), Korean Web3 gaming studios Planetarium Labs and Gomble Games, and Bellygom, an NFT initiative by LOTTE Group, to enter the South Korean market.
