In a bold move towards embracing the Web3 era, renowned luxury brand Louis Vuitton is making waves yet again by opening its virtual doors on one of the hottest social media platforms in the Web3 space — Discord.
The launch of this Discord server marks the brand’s commitment to fostering community engagement and interaction within the Web3 space.
The server offers a diverse range of discussion threads — spanning topics from innovation to casual conversations.
Upon receiving an invitation to join, users are prompted to confirm whether they are holders of the Via Treasure Trunk NFT.
Holders will gain access to the “1st FLOOR – Explorers” and the “2nd Floor – Yoyangers” private server. Meanwhile, the non-holders will be granted access solely to the server’s first floor.
Regardless of NFT ownership, all participants will bear the “LV Explorers” role, fostering a sense of unity within the community.
The Discord server will serve as a direct channel for Louis Vuitton to engage with Web3 enthusiasts, forging stronger connections with fans and those who have already demonstrated their interest by investing in the brand’s Treasure Trunks NFTs.
The release of “Treasure Trunks” NFTs, which pay homage to Louis Vuitton’s iconic trunks, took place in June as part of the broader “Via” project.
This release followed the brand’s submission of four trademark applications, hinting at its ambitious plans to delve further into the world of NFTs in 2022.
Louis Vuitton first embarked on its Web3 journey in early 2022 with the launch of “Louis: The Game,” a unique gaming app featuring challenges and NFT prizes. The game aimed to educate gamers about the rich history and heritage of the brand while embracing the evolving landscape of Web3.
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