Louis Vuitton is embarking again on its Web3 journey by announcing its upcoming release of non-fungible tokens (NFTs) to elevate customer experiences.
These digital collectibles, known as “Treasure Trunks,” are part of a larger project called “Via,” derived from the Latin word for “road.”
The NFTs will pay homage to the iconic Louis Vuitton trunk, a renowned piece in fashion history that originated in 1858, offering more durable and easily transportable luggage solutions.
Priced at $39,000 each, the NFTs will provide holders with exclusive access to future products and unique experiences.
Interested customers residing in the US, Canada, France, UK, Germany, Japan, and Australia can join a waiting list on a dedicated website starting from June 8, 2023. They will be prompted to connect their crypto wallets for purchase.
On June 14, Louis Vuitton will invite selected individuals from the waiting list to discover more about Via through a private webpage. Later, on June 16, they will receive an invitation to purchase their Treasure Trunk NFT using either cryptocurrency or traditional fiat currency on a designated platform. Holders will also receive a customized physical replica of their trunk at a later date.
Continuing its foray into the Web3 space, Louis Vuitton is building upon its previous endeavors. In August 2021, the luxury brand introduced Louis: The Game, an NFT-based game that received an update in 2022 featuring additional levels and the chance to win free NFT prizes.
Further highlighting its commitment to the digital realm, Louis Vuitton filed four trademark applications in June 2022, signaling its intention to expand its offerings to include NFTs and beyond.