Lacoste’s Web3 adventure continues. This time, the French clothing brand has collaborated with Web3 development company Emperia to launch a branded virtual store in the metaverse.
Users can access the virtual store straight from the Lacoste website. Once inside, they can enter the space through the jaws of a massive virtual crocodile.
Once inside the space, users can explore several pieces of clothes from the latest Lacoste collection, which includes green sidewalks and walls decorated with Lacoste-branded virtual stickers.
The virtual collection on display includes t-shirts, sweaters, and accessories such as hats and sunglasses.
When consumers click on a product in the metaverse, a pop-up window containing the product’s eCommerce web page opens, allowing them to make a purchase directly from there.
The virtual space also includes an outside area with two large displays on the side walls that broadcast Lacoste advertising campaigns.
This is not Lacoste’s first Web3-related project. It unveiled its UNDW3 experience in June, which involves the release of 11,212 NFTs that allow access to exclusive events and merchandise, as well as participation in the Lacoste DAO. In July, the brand submitted a trademark application, indicating its intention to develop a new brand for the reality and the metaverse.
