Lacoste has filed a new trademark application for the launch of the “CHAMPS ELYSEES“-brand of apparel and luggage, indicating its intent to make it a metaverse brand as well.
According to the application submitted to the USPTO on July 15, the company aims to supply clothing and luggage goods that can also “be used in the virtual world, the internet, and the metaverse.”
The news was shared via Twitter by trademark attorney Josh Gerben.
Lacoste has filed two new trademark applications for:
— Josh Gerben (@JoshGerben) July 20, 2022
CHAMPS ELYSEES
Per the filings, Lacoste intends to launch a "CHAMPS ELYSEES"-brand of clothing and luggage.#Lacoste #France pic.twitter.com/4UhnflaWBD
Lacoste is swiftly following in the footsteps of other major fashion companies by focusing on Web3 efforts. Lacoste revealed its first NFT initiative last month, offering NFTs that will grant access to the Lacoste UNDW3 experience, a program that gives NFT holders access to exclusive items and events.
