Lacoste has officially joined the Web3 space with the introduction of the Lacoste UNDW3 experience.
Through this initiative, Lacoste hopes to develop a community of people who have similar interests and contribute by bringing participants on a journey to experience collaborative fashion in a new, creative way.
Following a pre-mint raffle in which 16,000 people were given the opportunity to enjoy the experience by minting the NFT, Lacoste NFTs are now available for purchase.
There are 11212 collectibles available, a number that refers to Rene Lacoste’s first-ever polo, l1212, which he designed in 1933.
The animated NFTs, each of which depicts a 3D crocodile—for which the brand is known worldwide–that emerges from the water and opens its eyes, are available for purchase on undw3.lacoste.com for 0.08 ETH, or $93,30 (at the time of writing).
According to a tweet, Lacoste will unveil several utilities for underwater NFT owners in the following month, including access to special merchandise and events. Holders will also be a part of the development process for Lacoste Underwater goods and collaborations as members of the Lacoste DAO.