Kia America announced today that its $500,000 donation to The Petfinder Foundation has resulted in the adoption of 22,422 shelter animals worldwide.
The donation was made possible by the profits from Kia’s Super Bowl ad starring “Robo Dog” to promote the all-new all-electric Kia EV6.
The initiative also included the release of non-fungible tokens (NFTs), with 10,000 NFTs distributed for free and a further 10,000 generative NFTs sold on the Sweet platform, with 90% of all primary sales revenues benefiting The Petfinder Foundation.
Furthermore, a 10% royalty was placed into the blockchain smart contract, so the foundation benefited anytime a Robo Dog NFT was resold on the secondary market.
Kia’s NFT sales resulted in an extra $100,000 donation to The Petfinder Foundation.
This is not the first time KIA has used NFTs for good; last month, the company unveiled “Legends of the Driveway,” a collection of 2,023 NFTs that will benefit MobilizeGreen, a non-profit organization that has engaged over 2500 diverse young people in internships, youth conservation programs, and professional development opportunities since 2014.
In general, Kia’s first foray into NFTs was in July, when a new Kia advertisement emphasizing the uniqueness of the all-new 2023 Soul included a QR code viewers could scan to collect Kia-themed NFTs.
Because of the success of these projects, it is reasonable to expect that the automobile company would employ NFTs again for beneficial and promotional campaigns, drawing new generations and sensitizing people to contribute to worthy causes.
