Jamestown L.P., the owner of One Times Square, a 26-story 363-foot-high skyscraper in New York City’s Times Square, has submitted a trademark application indicating interest in non-fungible tokens (NFTs).
According to the application, which was submitted to the USPTO on December 22, the company plans to provide downloadable multimedia files featuring artwork, text, audio, and video relating to One Times Square authenticated by NFTs.
Michael Kondoudis, a trademark attorney who specializes in Web3 trademark registrations, broke the news of the filing on Twitter.
This is not the first time that New York City’s main commercial junction, tourist destination, and entertainment hub has been the focus of Web3-related projects.
In June, The Sandbox, a metaverse platform, announced a collaboration with TIMEPieces, TIME’s NFT community initiative, to build ‘TIME Square,’ a virtual space inspired by the aesthetic essence and liveliness of New York City’s historic area. The initiative also includes an open call for architects to design TIME Square and transform it into a virtual hub that will host events, screenings of TIME Studios productions, and educational programs.