American rapper, record producer and entrepreneur Kanye West has filed 17 trademark applications around his YEEZUS name, expressing his intentions to enter the world of non-fungible tokens (NFTs).
According to the applications, submitted to the USPTO on May 27, the most influential hip hop musician of all time, intends to provide:
- an online marketplace for buyers of crypto and/or digital collectibles, currencies, tokens, and assets;
- an online retail store service featuring downloadable movies, videos, television, music, entertainment, digital art, and non-fungible currencies, assets, and tokens.
The news was shared via Twitter by trademark attorney Josh Gerben.
Kanye West has filed 17 new trademark applications around his YEEZUS name.
— Josh Gerben (@JoshGerben) June 1, 2022
The filings indicate an intent to launch YEEZUS-branded amusement parks, NFT's, toys and more. 👇#KanyeWest pic.twitter.com/bI7RkA1Pk3
Kanye West is probably riding the wave and sticking with the trend that is involving celebrities and big brands throughout the music industry.
Other stars, including Madonna, Paris Hilton, Billie Eilish, Rihanna, French Montana, Lizzo, and others have already taken steps toward the metaverse and the NFT space.
