Today, American singer and songwriter Billie Eilish has filed two trademark applications for her name and Blohsh logo expressing her intention to enter the metaverse.
According to the trademark applications, the celebrity aims to provide non-fungible tokens (NFTs), digital collectibles created with blockchain-based software technology, tokens, and virtual currency for use in video games and online virtual worlds.
Trademark attorney Michael Kondoudis shared the news via Twitter.
Billie Eilish is headed to the Metaverse.
— Mike Kondoudis (@KondoudisLaw) March 3, 2022
The recording artist has filed 2 trademark applications for her name and Blohsh logo. The filings indicate an intent to expand her brand into
1. NFTs
2. virtual currencies
3. digital collectibles#NFTs #Metaverse #web3 pic.twitter.com/SNlmLdz0sf
Billie Ellish joins a growing number of renowned brands and artists who are demonstrating their interest in the metaverse.
The music industry has played a very active role within the world of NFTs and metaverse, with numerous companies and artists taking part in multiple innovative projects.
As an example, Paris Hilton entered the metaverse last December by hosting a New Year’s Eve party on Roblox and then launched her NFT collection in collaboration with Superplastic.
Similarly, David Guetta entered the metaverse last month with a virtual DJ party on Roblox.
In addition, we have seen many singers launch their own NFT collections, like Boy George, Ozzy Osbourne, and rapper Lupe Fiasco.
