John Richmond unveiled a partnership with cryptocurrency provider Shiba Inu for the launch of an NFT-based fashion collection later this year.
The announcement coincided with the end of Italy’s Fashion Week and the beginning of Paris’ Fashion Week.
The NFT collection, dubbed “John Richmond x Shib”, will include 10,000 non-fungible tokens that will be released in the second quarter of 2022.
As part of the collaboration, there will also be a fashion show in Milan, Italy, and a clothing line released in boutiques worldwide.
Announcement: @JRichmondstyle x @Shibtoken just in time for fashion week!— Shib (@Shibtoken) February 28, 2022
John Richmond partners with Shiba Inu for a cutting-edge fashion collaboration!#LegendsLiveForever
🧵10,000 JR x SHIB NFTS
💃Fashion Show – Milan Italy
🌎Collection in Boutiques Worldwide#ShibArmy pic.twitter.com/jjPNw360Jr
Many international fashion companies are experimenting with NFTs and metaverse.
Perry Ellis, Hugo Boss, Victoria’s Secret, and other big brands have recently filed trademark applications expressing their intent to enter the metaverse with virtual clothes.
Last month, Gucci released the SuperGucci NFT Collection in collaboration with Superplastic.
In January, Gap launched its first NFT collection to let customers experience its products and brand in a more modern and engaging way.